Care providers in Reading have been taking part in 'dignity workshops' as part of a drive to ensure the vulnerable are treated with more respect.
The workshops form part of Reading Borough Council's Dignity in Care campaign, launched this week to improve standards.
The council wants to make sure providers and carers deal with vulnerable adults with the dignity that they deserve.
And to help achieve that it has launched a new charter which asks organisations to commit themselves to various pledges, including a zero tolerance for abuse.
Rose Williams, Reading's assistant lead councillor for adult social care, said: "The health, wellbeing and dignity of vulnerable residents is of the highest priority to the council and this is why this campaign is so important.
"We are committed to work with carers and providers to ensure that adults in care are treated with the dignity they deserve wherever and whenever they are in care."
Providers invited to take part in the workshops have been given resource packs to help them embed high dignity standards within their own organisations. They have also been asked to send their workers on training courses, provided through local authority support and designed to improve dignity in care.
Through Reading's new Dignity Charter, care organisations have been asked to commit themselves to a dozen dignity-related pledges.
The pledges include adopting a zero tolerance to abuse. Providers have also signed up to say they will respect and preserve people's confidentiality and privacy and help maximise independence, while offering informed choice and control.
Care providers will be asked to undertake annual assessments - monitored by council officers - to ensure pledges are being met and best practice is being established and used within organisations.
The borough council launched its campaign on January 22 in the Kennet Room at Reading Civic Centre.